Challenge

Flat pipeline and a positioning that felt indistinguishable from every dev shop competitor.

Solution

Rebranded, rebuilt the site, launched a category-defining content engine and outbound motion.

Challenge

Best-in-class product, weakest-in-class onboarding and paid acquisition economics.

Solution

Redesigned onboarding, rebuilt the paid funnel across Meta + Google, and instrumented a retention loop.

Challenge

Legacy Shopify stack couldn't handle the merch drops driving 70% of quarterly revenue.

Solution

Rearchitected the storefront, ran a paid + creator launch, and shipped a loyalty layer.